FAQ – Copywriting/Copyediting

“How Do I Know You Are Qualified?”

Erin has been a professional freelance writer for 19 years. She studied copywriting with some of the best in the industry including Lorrie Morgan of Red Hot Copy, John Carlton, Dan Kennedy, The Children’s Institute for Literature, and American Writers and Artists Institute (AWAI).  She is certified with AWAI as a 6 figure copywriter and also took their training on copyediting. You can see that verification logo on the bottom of the website. 

“Why is Copy Such a Big Deal for my Business Growth?”

Copy is what your prospects see first when they go to your website, or when you send an email or a newsletter.  Copy is King and when you have compelling copy that sells what you are offering, you will have success over and over no matter what you do as a business. Your copy is what your prospects see to get to know you first before they talk to you or work with you or buy your product.  It is what gets them to take that next step to learn more and ultimately buy from you or work with you.

Copy is how you are able to build a lasting relationship with your potential clients. Good copy is what keeps customers/clients coming back to purchase from you or work with you over and over. It establishes rapport, grows trust and builds loyalty.

Another fact is that the content on your website is what helps rank you in SEO.  That isn’t necessarily your blog content, but rather the content on each page of your site, for everything you offer. It is important to get that right so people can easily find you when they are searching for someone that has your expertise.

Also, copyediting is important in a different way.  It is the work that ensures you are putting your best foot forward.  It isn’t just about spelling and grammar, it is also about fact checking, alt tags so your copy is accessible to anyone, making the copy tighter and fresher.  There are a lot of elements that go into copyediting as well. 

“Do you have experience in my industry?”

Maybe, but it doesn’t matter either way.  Erin will research your business and gather all types of information so that she can write for your industry and in your voice, in a style that reflects you and easily builds that know, like, trust factor with your audience. She will look for ways you can stand out from your competitors. 

If the project is editing, she will also take the time to get to know all of the above to make sure the copy stays in your voice and goes by the guidelines of your industry. 

 “What Makes You Different From Other Copy-Writers?”

In order for Erin to write excellent copy for you, it is important to have a good relationship, and one that is open to feedback on either side.  She will review your copy from time to time and also suggest new ideas and changes that could be made to have better results.  If she finds information in your industry that she thinks would be valuable she will pass it along.  Erin is always thinking of our clients and keeping an eye out for new ideas that will benefit them. As an editor as well as a copywriter, she is on the lookout for updates that can be made to existing documents and makes sure there are no glaring errors as well.  She considers our clients friends and will look out for you and your success.

 “Why Work with You Rather Than Having my Virtual Assistant Write my Copy?”

The reason you want to work with an experienced, well trained copy-writer is that we have the knowledge to make your copy compelling and get you the results you are seeking.  While your virtual assistant may enjoy writing things up, they most likely have not had the extensive training Erin has had in how to write compelling marketing copy that produces results. You wouldn’t ask your veterinarian to give you the annual physical you need because they are trained in working on your pet not a human.  In the same sense, your virtual assistant is trained in many different areas but if copy-writing is not one of those areas, you don’t want them to be responsible for crafting your marketing message and hoping it works.  (Kinda like throwing spaghetti at a wall…)

 “Who Do You Work Best With?”

Erin works best with clients that understand the importance of good communication and can get us the information needed from them in a timely fashion so we can move forward and ensure any deadlines are met.  We are always open to feedback and questions.  We feel that if we don’t openly communicate results won’t be what they should be.

“What Results Can I Expect?”

It all depends on what type of project we are working on.  Erin will always make sure you are happy with your copy and submit the first draft for you to review then do revisions based on your feedback. Results will depend on you as well because as much as copy is King, if you aren’t getting it out in the world, it is sitting in its empty castle with no one knowing about it.

We don’t guarantee any specific results but we do promise that you are getting great copy that you will be happy to get out there and that is up to your standards and what you are looking for as far as your message.

“When Will My Copy Be Ready?”

It all depends on what type of project we are working on but generally 2-4 weeks minimum.  That way we have time for research and for Erin to write the first draft or if it is an editing project, to read through and do all the levels of editing required. Once we have your feedback, we can complete the project.  If there is an absolute hard deadline we need to know up front to make sure we have the time to complete the project by then. If you are on a monthly retainer we will have your projects all scheduled out ahead of time.

 

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