As a writer I know the struggle sometimes of coming up with just the right thing to say.  There is so much information online and in books and sometimes you spend way too much time researching and taking notes and then it just seems like overkill when you write it all out.

What I have learned over the years is that the initial brain dump is a good thing.  Get all the information out of your head and onto the paper.  

Once you have it all out there, read it over and start to organize it.  You may find that you need to break it into 2 different pieces so that it makes sense and the order flows.

Put it into order and then read it over again.  You may even want to take a break for a bit and then read it.  Sometimes you are too close to the piece as you are writing it but if you step away and do something else you can come back to it with fresh eyes later.

When you re-read it, think of it like your audience would.  Is it making a connection? Is the information valuable?

If you can’t answer that with a Yes, you need to make some changes.  Figure out what your audience would be interested in learning and keep those parts in.  Anything that doesn’t pertain to the topic, seems off or just is falling short of making a connection or being valuable needs to go.

Don’t be afraid to pair your writing down.  You want to make it easy to read and understand so keep your sentences short.  Break up your paragraphs and don’t make them too long.  Make it easy to skim and have headlines throughout so your audience can find what they are looking for if they are in a hurry or have limited time.

When you have the right message and you are clear in what you are trying to say, not many words are needed.

Have fun writing!  And if you don’t enjoy writing or just want to have a project completed and not hanging over you while you don’t have time to get to it, don’t hesitate to reach out.  I am happy to help if I can.